Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..
Pepsi: Football for Blinds15
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Details
- Date: 5 November 2011
- Industry: Non-Alcoholic Drinks
- Media type: Technology
Credits(add credits)
- Agency: åkestam.holst, Stockholm
- Country:
Sweden
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