This outdoor advertisement was made to promote Channel Ten’s new season of The Biggest Loser. Overweight couples will compete for a cash prize by trying to lose as much weight as possible. Simple but very creative usage of a billboard.
Ten: The Biggest Loser couples5
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Details
- Date: 24 March 2010
- Industry: Media & Publishing
- Media type: Billboard
Credits(add credits)
- Agency: Junior, Brisbane
- Country: Australia
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