How did this guy die? Thanks to his lumix waterproof camera rescueworkers could see what happened hours before his death.
The original advertisement showed the climber lying still, one leg in an awkward angle, perhaps dead. Panasonic withdrew the advertisement after complaints. They created a new version in which the climber moved his arm at the end. However, even that version has now been removed from the Panasonic YouTube channel.
Much of the video, including panoramic and underwater images, was shot using the actual Lumix camera.