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Not easy to promote a television which has the black’est colour of them all. However, the commercial made by Nexus production is pretty good!

“You don’t have to be a great photographer to take great photos.” This is the slogan for the Panasonic Lumix G2. In the spot a photographer is giving a slideshow about his pictures, the audience is asking technical questions about his ph

Most things that are black are associated with negative things such as the black sheep, black cat, black mail, blackmarket,… Luckily Panasonic highlight that blacker blacks mean brighter colours when it comes their new Neo Plasma TVs.

These five print ads were made for Panasonic. It was a campaign for their new wireless DVD theater machine using animals to depict the extinction of wires. In the prints they made a panda bear, a turtle, a lion, a parrot and a whale out of wires. The copy

Trimming nose hair can be risky business with thousands of sensory nerve fibers in the nose. Panasonic used billboards around actual electric wires and poles to dramatize the need for the Panasonic nose hair trimmer’s safety cutting system”.

How did this guy die? Thanks to his lumix waterproof camera rescueworkers could see what happened hours before his death. The original advertisement showed the climber lying still, one leg in an awkward angle, perhaps dead. Panasonic withdrew the advertis