PepsiCo Inc is looking to freshen up the image of its soda and pledges to pay at least $20 million USD (14. 5 Million EUR) for projects people create to “refresh” their communities. The soft drink will have a heavy social media presence as consumers list their projects online and vote on the winners.

The music that goes along with the commercial to promote the project is by The Black Eyed Peas – One Tribe.