Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
Reebok: Miranda Kerr introduces Skyscape 5
Reebok: CrossFit 3D Street Art
Reebok: ZPump Fusion
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- Date: 27 February 2014
- Industry: Sports
- Media type: TV Commercial
- Agency: DDB, New York
- Country: USA
- Chief Creative Officer: Matt Eastwood
- Creative Director, Art: Mariana Costa
- Creative Director, Copy: Julie Beasley
- Head of Production: Ed Zazzera
- Senior Producer: Heidi Baltzer
- Senior Business Manager: Lynda Blaney-Smith
- Global Business Director: Chris Tussing
- Management Supervisor: Damaris Marszalek
- Account Supervisor: Amanda Foderaro
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