The insight: People are for more ready to admit they need eyeglasses than to admit they might need a hearing aid, even though both eyesight and hearing naturally deteriorate with age. So how do you get people to test their ears? Pretend you’re testing their eyes.
UHAC: Eye Test27
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Details
- Date: 9 July 2013
- Industry: Healthcare
- Media type: TV Commercial
Credits(add credits)
- Agency: FCB, Toronto
- Country:
Canada
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