The insight: People are for more ready to admit they need eyeglasses than to admit they might need a hearing aid, even though both eyesight and hearing naturally deteriorate with age. So how do you get people to test their ears? Pretend you’re testi

To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the