Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.
WWF: Deforestation of soccer field26
Awards won (add award)
Cannes Lions - 2013 - Gold - Branded Content And Entertainment
Cannes Lions - 2013 - Silver - Direct
LIA Awards - 2013 - Silver - Non-Traditional
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- Date: 5 April 2013
- Awards: 4
- Industry: Non-profit
- Media type: TV Commercial
- Agency: Grey 141, São Paulo
- Country: Brazil
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