In this online film, 'We Save Lives' took a prisoner, Kris Caudilla, convicted for DUI Manslaughter and connected him through his reflection in a bar bathroom mirror to the bar patrons so they could see the consequences of drinking and driving staring back at them.
We save lives: Reflections From Inside16
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 12 April 2016
- Industry: Non-profit
- Media type: Online content, Technology
Credits(add credits)
- Chief Creative Officer: CLAUDIO LIMA
- Creative Director: Federico Hauri
- Copywriter: Jason Deja
- Art Director: Andres Schiling
- Producer: Danny DeCespedes
- Digital Strategist: Maryam Davani Hosseini
- Production: Parana Films
- Post Production: VaporPost
- Music: Mokoh Music
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!