Every year, Pantone reveals the highly revered 'Color of the Year', which goes on to be popularised across the fashion and visual industry in their products and creations. This year, Pantone's Color of the Year was 'Living Coral', inspired by the colors of corals across the world. Giving it a twist, WWF responded with a message that rings true to today's declining conditions of corals across the planet. It helped WWF raise awareness by using the popularity of Pantone's platform.
