‘The Sub’ is the futuristic draught machine designed by Marc Newson to master the game of successful hosting. Even before its launch, it emerged like the hottest design icon, but its playfulness was yet to be shown. To prove it, they launched ‘The Sub’ in the city of design, Milan, precisely in its most important showcase: The Design Week. There, triggering the curiosity of people, they placed ‘The Sub’ in a design living room like so many others. People daring to pull its lever were first architects of the transformation of the living room into the biggest pinball ever and then players of fierce games. At the end of every game a super appeared on the pinball’s screen saying ‘The Sub has emerged. Play it at home.'
Heineken: The sub living room4
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