Creative Criminals

In order to make people that are located far away from an E-Mart store, did their shopping at one of their shops, E-mart created a “flying” store that flew to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, went to every corner of the city. Customers could then connect to the Wi-Fi signal and order online.

Each year Amnesty International is organising writing marathons for people to write letters to ask for the liberation of prisoners. To encourage people to write they used pencils and pencil sharpeners to illustrate the problem. Finishing it all off with a brilliant commercial.

Moms Demand Action recently released a campaign showcasing the stance America has on gun control and tries to put it in perspective.

Ray-Ban, the fashion sunglasses brand, is running “Legends”, an online and print advertising campaign to mark its 75th anniversary. The campaign comprises seven photographs each focusing on a different decade in Ray-Ban’s history. The stories behind each of the images were inspired by real-life tales left on the Ray-Ban website. Each ad carries the message ‘Never Hide’ and aims to show how Ray-Ban wearers stand out from the crowd.

Watch what happens when football fans try to convince their ladies to buy stadium seats for the home.

This is one of Coca-Cola’s latest happiness project, called Small World Machines. They Connect people from different countries to touch hands and share a Coca-Cola. In this case India & Pakistan.
Click ‘read more‘ to see the making of!

Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

To bring the Hamburg Philharmonic Orchestra and classical music back to life the Orchestra created Acousticons. The first ever messenger app that emotionalizes textmessages with music. Great idea since youngsters spend hours a day on their smartphones.

This very simple visual was created for the Toronto Jewish Film Festival. By just using a 35mm film roll and curling it up in the shape of Jewish Peyot curls the link between the visual and the event are crystal clear. We are not sure if it has been done before though.