Old Spice has taken it to the next level. Together with ESPN they did a SportsCenter take over of almost 10 minutes. The takeover is a battle between the original Old Spice guy Isaiah Mustafa and the muscled and over enthusiastic Terry Crews. For four seg
To raise awareness and donations for elderly people and holocaust survivors in need, McCann Tel Aviv, "caught" the entire nation in the exact moment when they were able to understand how it feels like to be really hungry. Yom Kippur, also known as Day of
To change drivers harmful habits and promote eco-friendly insurance package, Leavingstone Georgia, established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.
30 years after rising to fame with Knight Rider and Baywatch, the BBC decided to make a series on David Hasselhoff: “Hoff the Record”. The sitcom follows The Hoff as he moves to the UK to get his career back on track and make sense of his increasingly sur
Winter is coming once again. Valais has therefore turned this into a wonderful surprise for the oldest residents by giving them a gift of the snow that fell the year they were born, which has been drilled out of layers deep in the Rhône Glacier.
EuroMillions is an exceptional game with unbeatable prizes. Every draw changes someone's life and all their hopes and dreams come true. Building on this premise, Spain’s Loterías y Apuestas del Estado and Shackleton are launching an integrated campaign hi
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