The Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, Loducca published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.
To launch Entel the new communication company in Perú McCann Lima decided to make in a way that will shake the category. Been the third company to arrive Entel had to make people see them as a different choice from the once people had had before.
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