‘Today is the World No Tobacco Day. But it shouldn’t just be today.’ This is the slogan for the new campaign of the Association For Smoker Awareness. They’ve illustrated this in a tremendous way, every day that passed is burned out with a cigarette.



Company: Association For Smoker Awareness
Agency: Neogama/BBH
Country: Brazil

This ad has been made by McDonald’s France. It’s about a boy who’s in love, yet his dad can’t know. It has a bit of an emotional touch in it with the tagline “Come as you are”.
Why posting this ad? Spicy Detail: The commercial can’t be broadcasted in the US, due to cultural differences. It was mocked by Fox News host Bill O’Reilly, who angered gay campaigners by asking whether McDonald’s would make similar ads for terrorists.
Curious? Click on the movie to play.



Company: McDonald’s
Agency: Betc Euro Rscg, Paris
Country: France

Mini created this billboard to promote their new Countryman in Milan, Italy. The rather humorous thing about this is that they created a fake billboard on the other side with surfboard in order to make the ad work. We have never heard of Malamalama. Thank you Selectism for the picture!



Company: Mini
Agency: Unkown
Country: Italy

V Energy is a special energy drink with Guarana From New Zealand. With this spot they want to promote the possibilities when drinking this energy drink. It’s a variation on the famous sport called ‘Parkour’, in parkour people run and jump from one structure to another in a smooth and fluent way. V Energy added a dimension to this, the artists are using ladders to perform their stunts, as you can see the possibilities are endless. Probably everyone wants to be able to perform stunts like these.

Company: V Energy
Agency: Unknown
Country: New Zealand

United Way of Taiwan (UWT), is a member of the global United Way system, the largest non-profit organization of the kind in Taiwan. The organization supports 519 programs around the country and change is made from unfortunate stories into happy ending stories..

Company: UWT
Agency: JWT, Taipei
Country: Taiwan

Yet another creative print advertisement made for MacDonald’s. This time they use an item from their menu, the top of a bun. They make it look like the moon to promote that their fast food restaurant is 24 hours a day open.



Company: McDonald’s
Agency: Heye Group, Unterhaching
Country: Germany

Eric Cantona appears to walk right through famous moments in sport such as Liverpool’s comeback to win the Champions League final against AC Milan in 2005. “Anything can happen in sport,” says Cantona at the end of the TV ad. “The only certainty is you’ll get all of Sky Sports on Sky.”

For those of you who have some extra spare time, after the break you will find seven behind-the-scenes videos.

Company: Sky TV
Agency: Brothers and Sisters
Country: United Kingdom

“Messages from Mars”, is a Gold Design Lion winner at Cannes International Advertising Festival. The famous label was removed from the candy bar, only leaving it black. They provided consumers with the complete alphabet in the Mars font. The bar became an interactive object that people could use to pass a message. You can see some examples, but the text on these bars is in Dutch though.



Company: Mars
Agency: FHV BBDO
Country: The Netherlands

POWA -People Opposing Women Abuse- is an organization fighting against the abuse of women. They set up this experiment in the middle of a townhouse complex in Johannesburg.
The results is a bit alarming..



Company: POWA
Agency: Ogilvy, Cape Town
Country: South Africa

Sometimes you have to wait a wait for a website to load. In case of flash websites this is preceded by a loading bar. Fedex makes good use of this by promoting its own service.



Company: Fedex
Agency: BBDO, New York
Country: USA