Creative Criminals


BMW: Audi got Owned (part II)

Posted by Bert Callens - Category: Billboard

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Remember the billboard battle from Audi versus BMW? Well apparently it went on, and on. After BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Well now BMW took the battle to an even higher level (literally) and bought a small Zeppelin, where the words ‘Game Over‘ were written..



Company: BMW
Country: USA USA


CCAA: Megan Fox Island

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: CCAA
  • Agency: Unknown
  • Country: Brazil Brazil

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Absurd, yet funny commercial for CCAA, a school in Brazil giving English lessons. When two guys survive a plane crash they end up on Megan Fox Island, with hundred Megan Foxes. But one problem, they don’t speak English and are banned to, Mike Tyson Islands…
Click read more to see the making of.


Hudson Urban Bicycles: 365 days in the life of a bike

Posted by Bert Callens - Category: Ambient

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Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.


Lego: Tell a story

Posted by Rindert Dalstra - Category: Print

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The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”



Natour: Organized tours

Posted by Rindert Dalstra - Category: Print

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2 creative print advertisements made for Natour, a tour organizer. The two print advertisements show India and New York, normally to so organized cities. Tagline that goes along: “Organized tours to hectic destinations”.



Brandt: Shared apartment

Posted by Sander Janssen - Category: TV & Cinema Film

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Today We’ve been digging the archives and found this commercial from 2007. A guy wants to rent an apartment and share it with some other people to split the costs. But he wasn’t expecting the situation in this commercial. Luckily the washing machine doesn’t take too much room.


Tropicana: Fake Sun

Posted by Bert Callens - Category: Outdoor
  • Company: Tropicana
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
Click read more to view the making of.