Publicis Seattle executed a clever guerilla campaign for Bumbershoot, a Seattle festival. The used the rain of Seattle to create a unique advertising medium.
Bumbershoot: Rain activation10
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Details
- Date: 2 August 2014
- Industry: Leisure & Events
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Publicis, Seattle
- Country:
USA - Chief Creative Officer: Andrew Christou
- Executive Creative Director: Steve Johnston
- Executive Creative Director: Stacy Milrany
- Art Director: Julia Luplow
- Copywriter: Jessica Walden-Morden
- Producer: Wade Atkinson
- Producer: Ryan Gorcester
- Account Supervisor: Andrew Starmer
- Strategist: Eric Powlesson
- Photographer: Matt Simantov
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