To perform auctions you need items. So this Swedish auction-house turned to famous Swedish antiques expert Peder Lamm, and let him scan the Internet for photos of houses for sale to see what the Swedes were hiding in their homes. When he found something, he downloaded the image, circled the interesting item, put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than their house.
Göteborgs Auktionsverk: A Valuable Postcard11
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