Camp + King has created a pro bono campaign and brand identity kit for Forget Me Not Farm Children’s Services (FMNF), a program of the Sonoma Humane Society. The scope of the work includes a three-minute brand video to drive donations, new logo, brochure, email template and pitch copy the organization can use for future presentations.
The purpose of FMNF is to teach kids from neglected and abusive homes how to take care of living things. Animal activities help kids learn empathy, gentleness and caring, and gardening activities get them out in nature and teach them how to be good custodians of the land and nurture themselves through healthy food. The farm has served more than 8,000 children since it opened in 1992.