Creative Criminals

Ikea has launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to Ikea.co.uk to purchase any home furnishings featured within the bedroom.