EuroMillions is an exceptional game with unbeatable prizes. Every draw changes someone's life and all their hopes and dreams come true. Building on this premise, Spain’s Loterías y Apuestas del Estado and Shackleton are launching an integrated campaign highlighting the prize's value by showing a reality without metaphors or symbolism, instead showing the biggest thing we can show: Life after EuroMillions.
Euromillions: Anything bigger than this?7
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