Every 4 years when the World Championship of soccer takes place, the Dutch go completely crazy. Their entire country turns orange because this is the colour of their national soccer team. And off course, a lot of companies in The Netherlands use this in their commercials. And Nuon, one of the biggest energy providers in The Netherlands couldn’t stay behind. But they did something really special, you can order a unique T-shirts online. What makes them special is the fact they change colour when you do physical effort in them. Nuon says they transform the energy from your body into the orange colour. But actually the colour changes when the shirt becomes hotter than 25°C.
After the jump you can watch the second spot, it’s not as good as the first one though.
The slogan in the end translates: “The Nuon energy shirt, the shirt that turns orange with your energy.”