PetitBateau is back with a new international campaign, “The Mini Factory”, that pays homage to what made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personalities; creative,free and full of energy. The international brand film, created by BETC, is the first since 2010 and launches a new signature for Petit Bateau: « For SeriousKids »

Petit Bateau invites us into a dreamt up factory, straight out of a kid’s imagination, where you follow a tiny quality controller around his incredible, secret factory where the Petit Bateau clothes are made and tested according to a somewhat different procedure.. A boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white t-shirts, the cupcake-canon fires cakes on tops and a typewriter becomes a loom in Petit Bateau’s dream factory.