Puma launched a new integrated campaign called PUMA Social. This campaign is not directed at sports enthusiasts, but it honours the After Hours Athlete. An ‘After Hour Athlete’ is only interested in the playfulness in after hours sports, examples are ping-pong, bowling, foosball. The matching copy is really nice: “When last call calls, don’t answer. Here’s to the after hours athlete, pumasocial”.
Puma: After hours athlete8
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!