Creative Criminals

Canon is promoting Project Imagin8ion, an online user-generated contest, with “Parade”, a television commercial featuring film director Ron Howard and a visual effects laden street parade. The ad uses a cityscape filled with astronaut, floating firefighters, mermaid, giant snake and knight, and a diamond-skinned dog to promote Howard’s Project Imagin8ion calling for eight imaginative photos to set the stage for his next production. Watch the making of after the break.