Drug problem is one of the biggest humanity’s plague. "City Without Drugs" foundation expends their mission to not only fight the consequences, but aiming to prevent the problem beforehand. Theywanted to speak to a younger audience about the drug problem, but in the same time find an enticing way to hold their attention, so the message would strike them profoundly. That's how they came up with this interactive website called 'Reday', a game that cannot be replayed.
The story of a drug addict believing he is in a "groundhog day" movie scenario - was the entertaining lead, but to bring the idea of “bad desicions” home, the interactive project did not only end badly for the main hero, but could only be viewed once by the public, to underline the fact that, just like in real life, one bad mistake can lead you to a dire end, with no second chances.