After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.