For LG’s newest MCV904, a sound system which is able to remove the vocals from any music allowing the user to sing as if in a karaoke bar. In several music-stores LG and its agency Young & Rubicam, placed little mirrors on every CD-cover. Next to the mirror a little stickers with “Now you can be the lead singer of this band” was placed.
LG: You are the lead singer13
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Details
- Date: 16 August 2011
- Industry: Consumer Electronics
- Media type: Ambient, Technology
Credits(add credits)
- Agency: Y&R, São Paulo
- Country:
Brazil
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