LP&M: Real life pocket book17

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.