Archive

The Smartbell is a bell that transmits a signal through car radios to alert drivers about approaching bicycles

Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver

The Balgian bank AXA, launched a credit card for young travellers which cannot exceed their limit. To make them believe that this card worked in abroad they sent out Cedric, a guy that needed to travel from Belgium to Hawai, without any money. Whenever he

What can you do when a house is so sad it starts weeping and even literally crying? A facelift. Axa, a Belgian bank painted a sad house in the middle of Antwerp. The idea got a lot of free PR and after a couple of days people noticed that the house smiled

AXA Insurance Belgium launches an iPhone application. The free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the mes