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Today we present you an old (2006) print for BIC. It shows you how simple advertising can be. Without any words the message is transferred perfectly.

It looks like the people at BIC are trying to reach the level of absurdness that is used in the ads for Skittles. And it looks like they’ve done a pretty good job at it. Some might say they are trying too hard, or the ad is too long, but it will sur

The second campaign for today is this billboard for BIC razors. It’s just impossible to dislike this idea. But probably it will be pretty labour intensive to keep the grass this short. Does anyone have an idea which agency did this?

The BIC Cristal is the best selling ballpoint pen in the world. In Germany this is not the case, so with this campaign they wanted to create more awareness for this pen. Did you ever notice that celebrities give autographs without watching what they are a