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73% of amateur athletes quit any sport activities within 6 weeks. For all these people Gatorade launched a unique sponsor program to motivate and reward their inner athlete to keep training and not give up.

To celebrate its 50th anniversary in 2015, Gatorade and TBWA\Chiat\Day put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century.

Gatorade gave NHL pros the opportunity to play with a Canadian sledge hockey team and the professionals discovered their skills aren’t as sharp as they might think.

Ahead of his final playing days, Derek Jeter soaks in the atmosphere on a walk in the Bronx.

Gatorade selected one of New Orleans’ most committed high school basketball teams: Riverdale High. The Rebels are on the brink of a playoff birth for the first time in over 20 years, despite their modest facilities. In a must win situation, Gatorade gave

Whether you’re a professional or an everyday athlete, “Cadence” celebrates the dedication, persistence and repetition of athletes around the world who all know what it takes to win. Featuring Dwyane Wade, Serena Williams, Derek Jeter an

Gatorade released this interactive ad, they created a training platform which offered a free social training service online. Athletes could download there own personal training plan each week and compare themselves to other athletes.

Fixation is a ‘win from within’ story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop.

No this isn’t another commercial for sportswear. According to Gatorade, the sports nutrition specialist, it’s not the clothing or the equipment that make you a better athlete. They claim it is the things you put in your body is what you get ou