This is a cool idea for AXE. One is suitable for general audiences. The other one is not.
During the night this poster reveals the zone that’s not suitable for the day. The other one uses sms “To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night.
Axe Lynx: Day&Night7
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Details
- Date: 25 September 2009
- Industry: Beauty & Personal Care
- Media type: Billboard
Credits(add credits)
- Agency: Lowe Bull, Johanesburg
- Country: South Africa
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