To convince South-African children to wash their hands regularly, these awesome bars of soap were made. A toy was hidden in them, so children had to use it in order to get to the toy. This way they managed to avoid diseases to spread.
Hope Soap: Toy26
Peruvian Cancer Foundation: Searching for hearts
Awards won (add award)
LIA Awards - 2013 - Gold - Non-Traditional
LIA Awards - 2013 - Silver - The NEW
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- Date: 16 August 2013
- Awards: 3
- Industry: Non-profit
- Media type: Direct Marketing
- Agency: Y&R, Johannesburg
- Country: South Africa
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