The Peruvian Cancer Foundation has been having problems to raise money for children with cancer. So they went to look for money in the place where you would least expect it, in a prison. And it was a huge success. Inspiring outsiders to give money as well.
Peruvian Cancer Foundation: Searching for hearts31
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Details
- Date: 30 August 2013
- Industry: Non-profit
- Media type: Direct Marketing
Credits(add credits)
- Agency: FCB Mayo, Lima
- Country: Peru
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