Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.
The Rhino Stamp Project: Post14
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Details
- Date: 1 May 2013
- Industry: Non-profit
- Media type: Direct Marketing
Credits(add credits)
- Agency: TBWA\Hunt\Lascaris, Cape Town
- Country: South Africa
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