To raise awareness and donations for elderly people and holocaust survivors in need, McCann Tel Aviv, "caught" the entire nation in the exact moment when they were able to understand how it feels like to be really hungry. Yom Kippur, also known as Day of

Honda created a very creative print ad called "Autocorrect". They unveiled witty ads that cleverly use the auto correct function in text messages. Created by McCann Tel Aviv, the posters feature Honda car models as auto correct suggestions, alongside the

In Israel regulations for beer brands changed drastically. Therefore they had to find a new way to be creative and be in the picture. So they decided to make the first unbranded ad. What happened then nobody expected.

Every year thousands of elderly and holocaust survivors in Israel are forced to endure the harsh Israeli winter and suffer the cold because they cannot afford heating their own homes. To correct this, McCann created RootSwitch.

This latest print ad for Honda is genious. Because it can dry so fast, it makes the trees look like they're running backwards.

New-Pharm wanted to promote it's new service - an online pharmacy. They decided to show the main benefit of getting your prescription without leaving your house, with a pretty cool animation. You don't want to be standing in line with sick people.

Special print campaign made for Sapir College, that challenges the knowledge of potential students. On the print ad you see the head of Alfred Dreyfus (a French artillery officer of Jewish background) pasted on the body of Miley Cyrus, sitting on her wrec

The Israeli Consumer Council wanted to let people know it's time to stop their everyday chase for lower prices. McCann Erickson Tel Aviv, therefore created this funny print ad, referring to the old computer games such as 'Doom' and many other shooter game