Another way to make as brand more interesting by being useful and experiential. The Search GPS Watch lets you track your surf, register your top speed and distance and rack up your wave count in each session. As you would expect, you can sync your data to

A lot of companies are using the World Cup in their ads, most of the time without any relevance. Well, State Farm uses a very relevant angle in this one. What happens when you enjoy the best soccer in the world with State Farm? You celebrate it to the ful

To reach Designers with passion for typography, Jung Von Matt created a font of their own and simply changed around the letters. So upon installation it now showed their recruitment ad instead of the usual font preview.

WeChat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. Publicis Guangzhou combined people’s scattered time to address a big problem. They invited users to donate their voice by read

Heineken partnered with 40 legendary individuals from the world of sports, art and entertainment to create a series of unique posters. These posters travelled the world and were auctioned later on to support Reporters Without Borders.

Being sleepy, triples the risk of having an accident. In Argentina, lots of truckers, taxi drivers and bus drivers, know the problem, and are well aware of the risk. Piero, a mattress company wanted to help out these drivers, and made 'Snooze Radio'. A ra

From the beaches of Rio de Janeiro to the Estadio Municipal of Sao Paulo, see first hand what it truly means to live, love and play football as a Brazilian.

Taking as an insight the need for a balance between technology and a healthy physical life for kids, Cheil Madrid developed a series of special toys, as promotional accessories for the TabKids. The Smart Toys came with movement sensors that measured the t