The Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, Loducca published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.

To launch Entel the new communication company in Perú McCann Lima decided to make in a way that will shake the category. Been the third company to arrive Entel had to make people see them as a different choice from the once people had had before.

Ads for discount furniture aren't usually very creative or funny. But this one is the exception on the rule. Check it out how these two actors brilliantly make this commercial funny.

Axe Black, with the help of agency J. Walter Thompson Manajans, wanted to make quiet look cool. So it set up a soundproof studio in the middle of one of the loudest places on Earth: Istanbul. Passersby could only see and not hear as local Turkish groups l

Great idea and execution by Smart, Portugal. Ever wondered how it would be like to park a Smart car in the city? Well these engineers made the impossible possible. They rebuilt two cars and made it become smaller once another car wanted to park. Check out

Parallel to the movement of British Olympian Max Whitlock, Paul Smith’s ‘A suit to travel in’ stays pristine and sharp with every twist, flip and spin. It is made out of yarn from the underbelly of a Merino sheep which gives it that lustrous, lively quali

Hudson’s Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives Survivorman Les Stroud Tells the Story of Dr. John Rae in First Installment of Campaign that Sees Modern-Day Adventurers Bring

Discover a different city, one not found in guidebooks, but lived by locals. Sneak into alleys with local hideaways.