This campaign by LG is an award-winning ambient advertising campaign promoting the LG SolarDom microwave oven. Robotic seafood were placed in aquariums in food courts all around Bangkok. The seafood was designed in forms that were ready to cook in a microwave.Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swam like real fish, with the tagline, “Ready to eat.
LG: Seafood Aquarium20
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 28 July 2011
- Industry: Consumer Electronics
- Media type: Technology
Credits(add credits)
- Agency: Y&R, Bangkok
- Country: Thailand
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!