By using a 'free' Wifi signal at a music festival, Amnesty International lets people agree to a false testimonial online. Something which happens a lot when asking people to sign petitions. It's a very simple way to get a message out, apparently even without support of the music festival.
Amnesty International: WeFree16
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- Agency: Artegence, Warsaw
- Country: Poland
- Creative Director: Mateusz Felsmann
- Art Director: Rafał Mierzejewski
- Copywriter: Radek Błoński
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