Creative Criminals

This ambient campaign is lovely. It is know that by drinking water you won’t gain any weight. Bad Liebenzell, a brand of water and Grabarz & Partner (agency) came up with this terrific eye-catcher. Wherever you bought a bottle of Bad Liebenzell, a model was placed on the label. When the bottle was full, the model seemed fat. But gradually the model became normal when the water was drank..