In Peru the majority of the children can’t even read. To make the people aware of this huge problem this fun campaign was launched. They found a medium to access an enormous part of the population, the ATM machine. When you are getting money from an ATM you can’t just simply walk away from the message. It looks a bit risky though, a lot of people won’t like their privacy to be ‘invaded’ when it comes to their personal finances.
BBVA: The Little Guy Inside the ATM21
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