Some department stores have to prove that their fashion are affordable and can be used on a daily basis. Brand Alley promoted this in a creative and unconventional way. The store in the United Kingdom changed the crosswalk at Oxford Circus in London into a catwalk.
Instead of wearing clothes they were wearing body paint drawing attention to even the most serious Englishmen. With this unexpected stunt, the show created much noise to reach the media spontaneous but could also be used as a TV advert if it was up to me.