It’s a challenge for supermarkets to attract customers during the current economic crisis. Especially in a heavy struck country like Italy this is a difficult assignment. Saatchi & Saatchi Milan came up with this brilliant stunt. The first supermarket of Italy was opened in 1961 in Rome. For one single day a supermarket in Rome changed all the prices of their products to the original prices from 1961. We do wonder what they did to the price of an iTunes gift-card?
Carrefour: Back to 196119
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