Remember the ads of Centraal Beheer, one of the most known insurance companies of The Netherlands? For those who don’t, in the beginning of december Creative Criminals posted 54 of their most hilarious TV-advertisments starting from 1984.
Well now their agency DDB, Amsterdam created an ambient campaign that is one of the best we’ve seen for the last couple of months..
For the new campaign they wanted to interact with the people and so came the idea to bring their slogan “Even Apeldoorn bellen” (translated: Just call Apeldoorn) to the people. They built several live accidents and placed these all around the country. Anyone that passed by, could step into these accidents and make a picture out of it.. On the micro-website people could download their picture and send it to their friends. The 80 pictures that got the most votes were eventually used as outdoor posters. That way, the people themselves could choose how the billboard campaign would look like!