Chupa Chups: Life less serious
Posted by Sander Janssen - Category: Ambient- Company: Chupa Chups
- Agency: Square Melon, Amsterdam
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Country:
The Netherlands
Chupa Chups launched a sidewalk art project in The Netherlands, encouraging kids to decorate their sidewalks. To promote this project they created a huge piece of colorful art in the middle of the Amsterdam business district. The artwork was made in collaboration with a street artist and some kids. Even the businessmen got down on their knees to help out.
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