Coca-Cola developed a ‘cheering truck’ capable of bringing the cheers of all Argentinean fans to their national football team. After traveling more than 10200 kilometers through Argentina they were able to bring the voice of over 1.000.000 football fans into one single stadium.
Coca-Cola: The cheering truck18
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Details
- Date: 1 June 2012
- Industry: Non-Alcoholic Drinks
- Media type: Ambient
Credits(add credits)
- Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
- Country:
Argentina
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