Coca-Cola looked for the hottest village in Columbia, this village had no power, so it had no cold drinks either. It takes them 12 hours to walk to the nearest town to get some ice. That's why Coca-Cola decided to install a bio cooler, a fridge that doesn't need electricity. This way, even without power, people could share an ice cold Coke.
Coca-Cola: Bio cooler16
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!