To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.
Colgate: Pizza box17
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Details
- Date: 17 January 2011
- Industry: Beauty & Personal Care
- Media type: Ambient
Credits(add credits)
- Agency: Y&R, Paris
- Country: France
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