For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. To reconnect the fans with the Club, the agency allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.
CS Hammam-Lif: 12th Man17
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Awards won (add award)
Cannes Lions - 2013 - Bronze - Branded Content And Entertainment
LIA Awards - 2013 - Silver - Non-Traditional
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Details
- Date: 11 July 2013
- Awards: 4
- Industry: Sports
- Media type: Mobile, Technology
Credits(add credits)
- Agency: Memac Ogilvy, Tunis
- Country: Tunisia
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