Gillette: Shave as smooth as ice8

Street Advertising Services created the UK’s largest ever grass advert on a rugby pitch in Wimbledon for a PR stunt for Gillette. Recreating Roger Federers face with the use of robotic technology and industrial paint spraying techniques. SAS then co

The idea was to cut holes in towels in areas where one would usually find body hair. The towels were placed on grass fields, in outdoor swimming pools, at bathing lakes and in parks. Gilette wanted that men and women should consider their brand when it c