With this piece of art Greenpeace wants to address the problem of the over usage of office paper. Everyone who has ever worked in an office knows there is way too much paper wasted. Greenpeace is associating the use of staples with the use of paper, that’s why they made this cool image completely out of staples! The matching slogan says: “The more you staple, the more trees are chopped. Save office paper.”
Greenpeace: stapled trees10
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 3 April 2010
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: Firstell Communications, Shanghai
- Country: China
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!